Paper Dreams
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Cara Cuts

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Cara Cuts
BRAND IDENTITY

Cara is a certified Red Seal hairstylist located in Calgary, AB. She graduated from Delmar College and has since been cutting her way through the city, transforming hair one head at a time.

Background

As Teagan’s long time hairstylist (and sister), Cara expressed interest in creating a brand for herself to stand out from other hairdressers in the city. Cara shared her strengths and values with us, aiding the creation of a brand reflecting who she is as a stylist.

Design

Cara was initially using the name ‘Hair by Cara’ and wanted to create a brand that was more memorable. After pondering a few different options, we decided to use Cara Cuts YYC, representing what she does while adding a touch of personality.

From there, we chose a colour palette and font that emulated her bold aesthetic and love for colour. In considering how Cara would use the branding, we created the logo and a collection of icons to suit her specific social media platforms. From start to finish, our goal was to create a set of custom brand elements Cara could use to establish and build her clientele.